The subtle power of commercials....

some people hate businnes companies when they try to appear funny, childish, reassuring and tender through the use of kawaii (adorable) characters in TV campaigns..
sometimes I do agree.. sometimes not..

it depends on how much fluffy & cuddling is the new character ahahah LOL..

lately I fell in luv with the new starring of "Findomestic" advertising campaign..
it's a green and tender guy who helps you at home in doing almost everything..

(Findomestic is a kind of bank and I usually despise the use of these commercial gimmicks to make a bank appear reassuring and close to families.. especially when we all know that the families' debt load in Italian society is dramatically encreasing every year..
but...
but.......

I LOOOOVEEE THIS GREEEN GUUUUYYYYY!!!!!!!!)
it's soooooo cuuuuuuute!! (*^__^*)

(reading comments on the web I just found out that this green guy resembles another well-known japanese chara that I have never heard of before.. so-called MARIMO..
if you wanna see more about it here's a link to a picture collection on flickr:
http://www.flickr.com/photos/samyii/375582757/in/set-72157594573451746/ )

obviously I created a new jacket for my VS7 with my new LUV..



I'm addicted to kawainess...